Genview AI Traffic Analysis (GA4) connects with GA4 to show sessions and landing pages generated by AI services such as ChatGPT, Perplexity, Claude, Gemini, and Grok.
Brand Perception Improvement and Query Improvement show how AI systems understand and introduce your company. AI Traffic Analysis shows which pages people actually visit from AI services.
GA4 Integration Is Optional
GA4 integration is available to all users. To review AI-driven traffic, connect a Google account and set the GA4 property ID for the relevant service.
Review Overview Metrics
The top of the screen shows sessions, users, views, average pages, and other metrics attributed to AI traffic. You can also review referral trends by AI service for the selected period.
Sessions
The number of visits measured as AI-driven traffic.
Users
The number of users who arrived from AI services.
Views
The number of pages viewed by AI-driven users.
Average Pages
The average number of pages viewed per AI-driven session.
Shows the AI Traffic Analysis overview, top sources, landing pages, and session details.
Review Top Sources and Landing Pages
Review which AI services generate traffic and which pages users visit first.
Top Sources
Shows whether traffic came from ChatGPT, Perplexity, Claude, Gemini, Grok, or another AI service.
Sessions
The number of visits attributed to that AI service.
Users
The number of users who arrived from that AI service.
AI Landing Pages
Shows the first page viewed by AI-driven users and the associated traffic count.
Where to Start Start by identifying the AI services that generate the most traffic and the pages receiving that traffic. Compare landing pages with pages referenced in Query Improvement to assess whether AI visibility is leading to site visits.
Review Session Details
Session Details breaks down AI-driven traffic by date, source, landing page, duration, and session count.
Date The date of the visit
Source The AI service measured as the source
Landing Page The first page viewed
Duration Time measured for the session
Sessions The number of sessions grouped under the same conditions
“not set” May Appear When GA4 cannot retrieve information such as the landing page, it displays “not set.” This does not necessarily mean that no traffic occurred.
Review Estimated AI Traffic Within Direct
Estimated AI Traffic identifies Direct sessions landing on pages cited by AI and displays them as sessions that may have originated from AI services.
Estimated Sessions
The number of Direct sessions estimated to have a high likelihood of AI origin.
Estimated AI Traffic Rate
The percentage of eligible Direct sessions classified as estimated AI traffic.
Total (Confirmed + Estimated)
The sum of confirmed referral traffic and estimated AI traffic.
Estimated AI Traffic Is an Estimate Without referrer information, these sessions cannot be confirmed as AI-driven. Direct sessions to pages cited by AI are displayed as likely AI traffic.
Shows estimated AI traffic within Direct, including page, count, duration, and estimation reason.
Use GA4 and Query Improvement Together
AI services differ in how they send referrer information, so GA4 alone cannot capture all AI traffic accurately. Review AI Traffic Analysis together with Query Improvement.
What AI Traffic Analysis Shows
Review people who clicked through from AI services, traffic sources, landing pages, duration, and related metrics.
What Query Improvement Shows
Review how AI systems introduce your company and which pages they reference.
Frequently Asked Questions
Q1. What can I review in AI Traffic Analysis?
You can review AI-driven sessions, users, views, top sources by AI service, landing pages, session details, and estimated AI traffic within Direct.
Q2. Is GA4 integration a paid add-on?
GA4 integration is optional and available to all users. To use it, connect a Google account and set the GA4 property ID for the relevant service.
Q3. Can all AI traffic be measured accurately?
No. Referrer behavior differs across AI services, so Genview separates traffic confirmed through GA4 from estimated AI traffic within Direct.
Q4. What is Estimated AI Traffic?
It is a reference estimate that identifies Direct sessions landing on pages cited by AI as likely AI-driven traffic.
Q5. Does “not set” mean there was no traffic?
Not necessarily. It appears when GA4 cannot retrieve information such as the landing page.
Learn More About Genview
See the following pages for Genview’s concept, features, and pricing.
